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The first China International Consumer Goods Fair (hereinafter referred to as CCF) will be held from May 7-10, 2021 at the Hainan International Convention and Exhibition Center. Switzerland will be the only guest country at the first edition of the Consumer Goods Expo.

The Swiss Trade and Investment Office of the Swiss Embassy in China (Swiss Business Hub) and the Swiss Trade and Investment Agency (Switzerland Global Enterprise) will operate and manage the Swiss National Pavilion, commissioned by the Swiss Confederation.

The Swiss National Pavilion will be located in Hall 5, Booth 5T002, at the Hainan International Convention and Exhibition Center in Haikou, Hainan Province, with an area of 200 square meters and will showcase the most representative elements of Swiss innovation and lifestyle.

The Hainan Provincial Government and the Hainan International Economic Development Bureau have chosen Switzerland as guest of honor for the first edition of the Consumer Expo. Switzerland's participation as the only guest country provides a unique platform and excellent business opportunities for renowned Swiss companies and high-end brands in the field of luxury and consumer goods.

The Swiss National Pavilion includes an "Interactive Zone" and an "Exhibitor Zone" to present its unique concept and design. In the "Interactive Zone", the large and transparent structure of the "Swiss Cross Cube" is the venue for events and networking.

As one of the two partners of the Swiss National Pavilion, Swatch, the Swiss watch group, will present a chic interactive space in the Swiss Pavilion where visitors can create their own personalized watches through a creative space on its online platform. For this purpose, Swatch has invited Swiss and Chinese artists to create works that tell the story of differences, similarities, cooperation and friendship between the two countries. After experiencing the different themed canvases created by the artists, visitors could choose any pattern they liked and bring their unique Swatch design to life, ultimately receiving a personalized watch at the Swiss National Pavilion.

The Swiss National Tourist Office, another partner of the Swiss National Pavilion, provided a large number of Swiss photo materials so that visitors could "enjoy" the beautiful Swiss Alps, take a break from their busy schedule and take a photo with a Swiss cow in front of a pleasant alpine meadow. These unique experiences in the "Interactive Zone" offer visitors a chance to see how Switzerland blends tradition and innovation.

In addition, the "Exhibitor Zone" features a wide range of Swiss brands showcasing Switzerland's global leadership in watchmaking, luxury goods and high-end consumer goods.

The Swiss National Pavilion is supported and sponsored by many Swiss companies. Overall, Switzerland will bring together around 40 Swiss exhibitors with a total exhibition area of nearly 1,100 square meters for the first edition of the fair.

25 Exhibitors:
BAMOA GmbH, Beijing Euhome Trading Co., Ltd., Brauerei Locher AG, Cellap Laboratoire SA, Düring AG, Euro-Sino Enterprises Association, Fracht (Shanghai) Ltd. Fracht (Shanghai) Ltd., Hublot SA, kingnature AG, Kuehne + Nagel Limited, Laderach Food Trading (Shanghai) Co. Medela (Beijing) Medical Technology Co., Ltd., Mondaine Watch Ltd., Nestlé (China) Ltd., Roca Sanitaryware Trading (Shanghai) Co, Ltd., Schulthess Maschinen AG, Silk Road Smart Group Sarl, Swissmooh (Qingdao) Food Co. Victorinox Commercial (China) Co., Ltd., Weleda AG, Wyeth Nutrition (China) Co., Ltd. and Zimmerli (Shanghai) Trading Co.

Famous high-end Swiss brands.
Adelbodner, AiMÉE, Appenzeller Bier, Caran d'Ache, Cellcosmet & Cellmen, Cyrus Watches, Delafee, durgol Eptinger, Hublot, kingnature, Läderach, Laufen, Laurastar, Luminox, Medela, Mondaine, Nestlé, Schulthess. Swissflex, Swissmooh, Top1Plus, Victorinox, Weleda, Wenger, Wyeth Ultima, and Zimmerli.

* Appenzeller Bier, Franke, Hublot, Läderach, Lindt, Ricola, Schuler, swissmooh, USM (Usher), Victorinox (Vickers) and Xuantai International Trade are also participating in the Swiss National Pavilion project as sponsors.

The Swiss watchmaking brands Glashütte Original, Longines, Tissot, Rado and Mido, as well as Nestlé, NIANCE, Le Glamour, Dr. Wild and Richemont are also sponsors of the Swiss Pavilion. Wild and Richemont's Swiss watch brands including Baume & Mercier, Piaget, Roger Dubuis and Vacheron & Constantin will be exhibiting as independent exhibitors.

Source:  Embassy of Switzerland in China