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The 4th Swiss Theme Day was successfully held on September 8, 2020 during the China International Fair for Trade in Services (CIFTIS), organized by the Euro-Sino Enterprises Association, undertaken by Beijing Ruizhongrui Consulting Co., and supported by the Commercial Section of the Swiss Embassy in Beijing and the Beijing Municipal Bureau of Commerce.

Since 2017, the Swiss Theme Day has become one of the highlights of the CIFTIS activities, and this year the CIFTIS considered today's international economic development with the theme of "Full Speed Assistance Service Trade Innovation". The Swiss Theme Day was attended by the Commercial Counsellor of the Swiss Embassy in China, the Deputy Director of Beijing Municipal Bureau of Commerce, the Deputy Director of Beijing Tianzhu Comprehensive Zone Management Committee, the Chinese Academy of Social Sciences, the President of China Satellite Application Industry Association, the Vice President of Beijing Wendi Group and other leaders and entrepreneurs. They exchanged their views on the innovative cooperation and development trend of China and Switzerland in the field of service trade under the Covid-19 epidemic.

The event was hosted by Mr. Zhang Xinyi, Chief Representative of the Euro-Sino Enterprises Association in China, who expressed her warm welcome and gratitude to all the leaders and guests. 2020 is an extraordinary year, a year that will go down in history.

The Commercial Counsellor of the Swiss Embassy in Beijing delivered a speech around the theme of "Full Speed for China's Innovative Development in Services Trade", saying that China and Switzerland have always been at the forefront of China-Europe relations with a pioneering spirit, and this year is the 70th anniversary of the establishment of formal diplomatic relations between China and Switzerland.

Leaders of the Beijing Municipal Bureau of Commerce shared a speech entitled "Beijing Municipal Bureau of Commerce Promotes Beijing's Policies and Achievements in Expanding and Opening Up of the Service Industry". Over the past five years, Beijing has established several replicable and scalable experiences in key areas of the service industry and has promoted a total of six batches of 25 innovative experiences nationwide. In terms of open innovation, Beijing has explored new paths for the country to build an open economic system; in terms of institutional innovation, it has explored new experiences for building an open system that is in line with international standards.

Leaders of the Administrative Committee of Beijing Tianzhu Comprehensive Zone shared a speech entitled "Building a Demonstration Park Together, Sharing New Development Achievements". The development of cultural trade and medium and high-end goods trade can provide good opportunities and space for foreign and domestic service enterprises. At the closing ceremony of the CIFTIS last year, the Administrative Committee of the Comprehensive Protection Zone and the Swiss Small and Medium Enterprises Association signed a cooperation agreement on the Swiss (Beijing) Cultural Science and Technology Innovation Demonstration Park, with the joint efforts of the Administrative Committee and the executive unit of the European China Enterprises Association, the Swiss Brand Center and other projects have achieved fruitful results.

After that, the leaders from Beijing Culture Investment Group, Chinese Academy of Social Sciences, and China Satellite Industry Application Association gave wonderful speeches on cultural trade, foreign services and cross-border e-commerce, with cutting-edge information on services and trade, innovation and development of cultural trade, and security brought by satellite internet for cross-border e-commerce, etc. The high quality of the promotion triggered the resonance of the guests.

In the final part of the presentation, the Beijing team of Euro-Sino Enterprises Association gave a presentation on the Swiss Brand Centre project, informing about the development of the Center since its establishment. At present, the center has introduced more than 80 brands of Swiss origin, among which the century brand and the brand entering the Chinese market for the first time accounted for more than 20%, the introduction of the first time into the Chinese market accounted for 98%, the Swiss Pavilion at the CIFTIS fair also became one of the most popular and the largest flow of people in the country exhibition area.

Afterwards, the Swiss Theme Day signing session was also held under the attention of all the leaders and guests, and Euro-Sino Enterprises Association signed strategic contracts with Beijing Culture Investment Group.

We believe that the Covid-19 epidemic cannot hinder the development of economic globalization, and in the future we will continue to deepen the innovative development of China and Switzerland in the field of service trade and trade in goods, and help the practical cooperation between Chinese and Swiss enterprises !